News Releases

July 17, 2018

XL Appoints Debora Frodl, Former General Electric Global Clean Energy Executive, to its Board of Directors

Frodl’s clean technology and alternative fuel expertise complements XL’s growth in fleet electrification

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Debora Frodl

Boston, MA (July 17, 2018)XL, the leader in connected vehicle electrification solutions for commercial and municipal fleets, today announced that Debora (Deb) Frodl, former global executive director for Ecomagination at General Electric (GE), has joined its board of directors. Frodl’s expertise in alternative fuel technologies, and proven track record in driving financial and operational excellence for fleet businesses, will support XL’s worldwide expansion and help the company increase its market leadership position in the commercial electrification space.  

Frodl currently serves on the board of directors as well as the nominating and governance committee and risk committee for Renewable Energy Group, Inc.  During her tenure at GE, Frodl had a successful track record of leading global business transformation, clean technology innovation and commercial execution to deliver operational and financial results. She joins a prestigious group of senior automotive, energy and fleet leadership professionals on XL’s board of directors and advisory team, with executive-level experience across Ford, GM, FedEx, MIT and others.

Prior to leading the comprehensive Ecomagination strategy, Frodl held roles as GE’s chief strategy officer and global alternative fuels leader, and chief commercial officer for GE Capital Fleet Services. Her experience building and delivering strategic business results through innovation and clean technology will enhance XL’s unique insight into operational and fleet efficiency. 

“XL is one of the most exciting clean energy companies on the market today, and one that is exceptionally well positioned to deliver on the high expectations of OEMs, fleet managers and leaders in the public and private sector,” said Frodl. “XL’s proven track record among fleets of all sizes and specialties is helping to drive its continued success and rapid adoption, by democratizing sustainability across a wide variety of fleets,” she added.  

Tod Hynes, XL’s CEO, founder and fellow board member, added, “Deb’s impressive background and experienced global insights will add a tremendous amount of value to our board.  She is truly one of today’s visionaries in making sustainability profitable, and we’re excited to add her to our leadership team.”   

About XL

XL is the leader in vehicle electrification solutions for commercial and municipal fleets in North America, relied on by customers such as The Coca-Cola Company, Verizon, Yale University, the City of Boston and the City of Seattle. With its fleet-ready® XLH®hybrid electric drive system and the XLP™ plug-in hybrid electric drive system, Class 2 to 6 commercial and municipal customers can increase fuel economy by between 25-50 percent and reduce carbon dioxide emissions by between 20-33 percent, decreasing operating costs and meeting sustainability goals with zero impact on fleet operations. XL works with Ford, General Motors and Isuzu to electrify thousands of commercial trucks, vans and shuttles, with over 70 million miles driven on XL systems. Founded by MIT alumni and funded by Constellation Technology Ventures, IKEA Group and private investors, XL is based in Boston. For more information, visit or follow us on Twitter @xlfleet.