News Releases

February 05, 2019

XL to Launch Plug-in Hybrid Electric Ford F-250 Pickup at NTEA Work Truck Show

Fleet electrification leader announces major product release, new executive team members and record sales year 

PHEV F250 sm

BOSTON, February 5, 2019–  XL, the leader in connected vehicle electrification solutions for commercial, utility and municipal fleets, announced it will be unveiling a plug-in hybrid electric version of the popular Ford F-250 pickup truck at the NTEA Work Truck show, March 5-8 in Indianapolis.  The product will support a continued expansion of the company’s successful plug-in hybrid electric (PHEV) product family, which also includes the PHEV Ford F-150 that the company began shipping in 2018 to municipal and utility fleets including CPS Energy, Tacoma Public Utility, City of Palo Alto, and many more.

As with the PHEV F-150, which has been proven to provide up to a 50 percent MPG improvement and 33 percent CO2 emissions reduction, the PHEV F-250 will include a driveshaft-mounted electric motor powered by a lithium ion battery pack that can be charged using standard level 2 and 1 chargers.  The truck will also feature regenerative braking, enabling it to store energy in the battery while slowing and then use that energy to help propel the vehicle during acceleration.  Because the XL plug-in hybrid electric system works in parallel with the factory gas-powered engine, fleets will not need to be concerned over vehicle range, performance or infrastructure requirements, and XL’s Ford eQVM certification ensures that all standard OEM warranties on the vehicle will remain intact.

Product specifications will be available during the NTEA show, and XL will display a PHEV F-250 in its booth (#3175).  The company will be holding a press conference in its booth on Wednesday, March 6 at 3:40 PM to formally launch the vehicle to the fleet industry.  For more information about the PHEV F-250, including early access to the details that will be made available at the show, fleet managers can also visit

In addition to the new product announcement, the company has added two new members to its executive team, with deep experience in the commercial fleet industry, and with leadership backgrounds across finance, sales, business development and operational excellence.  Anna Durham is an accomplished senior executive and board member who has joined XL as its new Chief Operating Officer.  Previously, Anna served in senior operations and finance leadership roles across multiple international divisions of GE Capital, including as COO of GE Capital France, President of GE Industrial France and General Manager of GE Capital’s Fleet Maintenance and Safety business.  Most recently, Anna served as COO of Xamax Industries, a leading specialty materials provider.  

XL also announced the addition of Brian Piern as its Vice President of Sales and Marketing.  Brian has over 20 years of leadership experience in marketing, product management and sales, with a track record of building winning teams.   Brian has spent the past 12 years in the fleet industry, joining XL from Element Fleet Management, where he served as Senior Vice President of Sales. Previously, Brian served as a Senior VP of GE Capital as well as Director of New Business Development at Schneider National.  

Anna and Brian bring proven experience in scaling companies for sustainable success, and are significant additions to XL’s leadership team as the company continues to accelerate its growth in 2019.  

To further illustrate its growth trajectory, the company also reported record sales for 2018, with more than 65% revenue growth over 2017 totals. Over the past year, the company expanded its leadership position in the fleet electrification market, with new products, a refined brand identity, several prominent industry awards and significant customer additions.

“This is a very exciting time for XL,” said CEO and founder Tod Hynes.  “With the expansion of our PHEV line and the addition of Anna and Brian to our leadership team, we are in great position to build off our 2018 momentum and hit the ground running with even broader offerings and capabilities for our fleet customers in the coming year, and beyond.” 


About XL

XL is the leader in vehicle electrification solutions for commercial and municipal fleets in North America, relied on by customers such as The Coca-Cola Company, Verizon, Yale University, the City of Boston and the City of Seattle. With its fleet-ready® XLH® hybrid electric drive system and the XLP™ plug-in hybrid electric drive system, Class 2 to 6 commercial, utility and municipal customers can increase fuel economy by between 25 to 50 percent and reduce carbon dioxide emissions by between 20 to 33 percent, decreasing operating costs and meeting sustainability goals with zero impact on fleet operations. XL works with Ford, General Motors and Isuzu to electrify thousands of commercial trucks, vans and shuttles, with over 80 million miles driven on XL systems. Founded by MIT alumni and funded by Constellation Technology Ventures, IKEA Group and private investors, XL is based in Boston. For more information, visit or follow us on Twitter @xlfleet.